Global rebrand for Cartoon Network’s channel, Boomerang.
Art&Graft created a distinct, flexible new visual identity which could refresh Boomerang, re-align the branding across territories and create a complementary channel to Cartoon Network, whilst establishing its own identity & personality.
With subsequent promos and bumpers for Boomerang across different territories that utilised the core design principles to create new OSP and assets.
Credits:
Concept, Design & Direction – Art&Graft
Creative Directors:
Mike Moloney
Michael Ouweleen & Jacob Escobedo (Cartoon Network)
Lead Creative: William Mercer (Art&Graft)
Producers: Beth McQueen & Helen Randall
Susan Shipsky (Cartoon Network)
Animators: Martin Salfity, Clement Bolla, Stephen Middleton
Jim Wheeler, Martin Aggerholm, Jason Drew, Carlos de Faria, James Hatley, Jamie Hoy, Sebastian Livingston, Sam Munnings, Marcos Savignano, Joseph Winston.
Music & Sound Design – Bluetube