Tag Heuer Plasma @ Builders Club Studios
TAG Heuer brought Builders Club onboard for the launch of their Plasma watch. We were tasked with creating a futuristic and luxurious film showcasing the watches unique diamond features and elevating TAG Heuer further as a high end watch brand.
The film takes you on a journey first showing the secrecy of TAG Heuer's man made diamonds and the savoir-faire of watch making. Leading to a powerful out of this world joining of watch and diamonds through lasers and light to produce the TAG Heuer Plasma watch - encapsulating the prowess of the watch brand.
Client: Tag Heuer
Production Company: Builders Club
Executive Creative Director: Julien Simshauser
Executive Producer: Sophie Gunn
Creative Director: Rory Cahill
Art Director: Alex Hill
Design/Animation:
George Barrett, Gerard Coquemont, Ivan Outeiral, Hayden Martin, Lisander Qorri, David Rencsenyi
Producer: Helen Randall
Music: Sanctus
Sound Design: Foster + Foster