On Running brought Builders Club onboard to create a campaign film titled 'Game On' for the launch of the new Cloudgo shoes.
We sought to create more than just another sportswear film and looked at creating something that extends into the real world using augmented reality and gaming experiences.
The Cloudgo world switches off gravity, transforms, stretches, multiplies, deforms and reinvents the world around the wearer the further they go.
Client: On Running
Agency: Studio Voile
Campaign Lead: Peter Jaray
Creative Lead: Adam Bracegirdle, Régis Tosetti
Art Director: Patrick Wylde Mafham, Michael Giesbrecht
Jessica Do Amparo
EP: Lina Baumann
Production Manager: Branimi Macukic
Production Company: Builders Club
Director: Jonas Hegi
Executive Producer: Sophie Gunn
Producer: Erinn Fitzgerald
Production Manager: Ross Campbell
DOP: Jordan Buck
Production Designer: Agusti Figueras
Stylist: Monica Zafra
Running coach: Philippe Bandi
Service Production Company: Vagabond Films
Producer: Gabriel Carratu
Art Director: Janis Melderis
Storyboard Artist: Anthony Z Studio
Graphic Designer: Lion Sauterleute
Animation: Akshay Depala, Eric Genesis, Evan Grospiron, Kwan Chow, Hayden Martin, Gerard Coquemont
BC CG/Post Producer: Helen Randall
EDIT: Okay Studio
Editor: Nikolaj Belzer
Assistant Editor: Michelle Koops
Edit Producer: Holly Tidwell
GRADE: Okay Studio
Colourist: Ruth Wardell
Colour Assist: Fraser Twitchett
Colour Producer: Holly Tidwell
ADDITIONAL POST-PRODUCTION: Okay Studio
Head of Post: Bevis Jones
VFX Artist: Faris Hallaq
EP: Josh Sanders
Post Producer: Holly Tidwell & Carla Thomas
STILLS RETOUCH: Digital Light
Producer: Christian Archer
MUSIC COMPOSITION & SOUND DESIGN: James Kelly