Mentos Made From Awesome Campaign
As part of Mentos new brand platform, the ‘made from awesome’ campaign brings to life a whole host of Mentos flavours. The year-long campaign is across social, out of home, online video and catchup TV.
Brought to life by Passion Pictures in collaboration with Isobar, the wacky spots go behind the scenes of the Mentos Made from Awesome Labs to reveal what gives each and every candy its delicious trademark flavour.
From a crooning cow with some show-stopping piano dexterity to lucha libre wrestling fruit, a whole host of flavourful characters are combined in the awesome Mentos labs by the intriguing double act scientist duo of Ricardo and Roxy.
Credits:
Client: Perfetti Van Melle / Stuart Alexander & Co
Production Company: Passion Pictures
Director: Nick Lines
• Head of CG: Adrian Oostergetel
• Character Design: Max Clifford, Jac Nguyen
• Concept Art: Jason Pamment, Sacha Bryning
• Storyboards: Ben Jelfs, Jeffrey Phillips
• Modelling: Paul Braddock
• Rigging: Nick Lines
• Character Animation: Ben Hubbard, Craig Baxter, Sauce Vilas
• Texture, Lighting & FX: Duncan MacDonald, Nathan Juno
• Compositing: Nick Lines
• Executive Producer: Graham Pryor
• Head of Production: Chelsea Nieper
• Producer: Helen Randall
• Assistant Producer: Liz Manning
Agency: Isobar
• Creative Directors: Jack Delmonte, Hadleigh Sinclair
• Creative Leads: Phil Robbie, Cat Williams
• Account Director: Amelia Bryant
• Head of Production: Iain Todd
• Senior Content Producer: Tom Pearce
Audio: Squeak E Clean Studios
Media: Havas Media
Press:
LBB ONLINE:
Cow Shows off Its Udderly Awesome Skills in Mentos Ad
CAMPAIGN BRIEF:
Mentos reveals part of its formula in latest brand campaign via Isobar and Passion Pictures