Best Buy – Lifelines
Produced by Friends Electric and Directed by Future Power Station with Wunderman Thompson for Best Buy, Lifelines tells the story of Ilana as she declares her identity and navigates her truth with the help of technology.
As part of Best Buy’s More of this campaign, the film honours the importance of safe spaces and how tech is a vital lifeline to safety for the most vulnerable in the LGBTQIA+ community.
Production Company: Friends Electric
• Executive Producer: Belinda Blacklock
• Producer: Helen Randall
Directed by Future Power Station
• Creative Director: Yibi Hu
• Executive Producer: Geoff Parsons
• Concept design: Sykosan, Kristian Duffy
• Animators: Sykosan, Bebe Ogłoza, Alejandra Anguita, Krystian Garstkowiak, Daisy Anne Evans
Client: Best Buy
• VP, Creative Services: Molly Kinsella
• Executive Creative Director: Bruce Bildsten
• Brand Strategist: Emily Finn
• Senior Marketing Manager: Lucie Cregeur
• Account Director: Erin Zunich
• Project Manager: Cindy Emerson
Agency: Wunderman Thompson
• Executive Creative Director: EJ McNulty
• Creative Director: Tasha Frey
• Senior Art Director: Miranda Woehrle
• Copywriter: Maggie Williams
• Brand Strategist: Darian Smith
• Executive Producer: Katya Bankowsky
• Account Director: Alicia Kruse
• Project Manager: Gabrielle Stein
• Executive Director of Music and Audio: Paul Greco
• Executive Director of Account Management: James Bumpers
Original Music by Siena Liggins