Art&Graft designed and developed the branding, OSP and idents for UKTV's rebrand of Watch to a premium, flagship entertainment channel 'W'.
With bold ambitions to challenge the comfort zone of women's TV and offer viewers smart escapism and rewarding journeys, the branding needed to mirror this brave strategy, whilst also working with a broad range of content.
Art&Graft’s solution was to create a strong, confident design system that reflects the modern personalities of this female demographic, while also being welcoming and appealing to wider audiences.
Credits:
Concept, Design, Direction & Production — Art&Graft
Creative Directors: Mike Moloney & William Mercer
Animation & VFX: Clement Bolla, Martin Salfity, Diego Ghirardo, Sebastian Livingston, Marcos Savignano, Sam Munnings, Arnaud Dumeyni, Sean Kothe, Dave Bergin
Producers: Helen Randall & Madeleine Martinez
Idents:
DoP: Ben Moulden
1st AD: Andrew Potter
Production Design: Stripeland
Offline Edit, Post Production & VFX: Art&Graft
Grade: Jack McGinity, Time Based Arts
Additional VFX: Stephen Grasso, Time Based Arts
Music & Sound Design — Resonate