Art&Graft designed and developed the brand refresh for UKTV’s Alibi channel. The brand needed to create a distinctive personality that remained true to the heritage of the channel, whilst also reflecting the new brand proposition of offering viewers a “masterclass in deduction”.
Credits:
Concept, Direction & Production – Art&Graft
Creative Director: Mike Moloney
Idents –
DoP: Ben Todd
1st AD: Sam Le Page
Production Design: Simon Davis & Nigel Howlett
Grade: Enge Gray (Platform Post)
Offline Edit, Post Production & VFX: Art&Graft
Producer: Sagal Aden
Production Assistant: Helen Randall
OSP –
Creative Lead: William Mercer
Producer: Helen Randall
Music & Sound Design – Brains & Hunch